DigiPak Research: Linkin Park - Meteora

DigiPak Research : Linkin Park - Meteora on Prezi

DigiPak Research: Foo Fighters - One By One

Front Cover

Foo Fighters - One By One

Throughout the Album, I notice the image of the heart coming up (on the front cover and the inlay), this could be a representation of the album as a whole, considering their use of 'One By One' in dark red text, which often connotes the heart itself. This is a recurring theme throughout the album and adverts for the album (I checked quickly through the use of Google).

Back

On the back of the DigiPak, there is a large group image of the band. The lead singer is at the front and the rest of the band is slightly behind him (a redundant image). They have used photoshop to make the image black and white, which is also a recurring theme throughout the DigiPak at least, as shown by the black and white image of the heart on the inside and the front.

Other than black and white, only red is used, both in the text of the album name, parts of the back and for the side of the DigiPak. Red is  very emotional and thought of as passionate.


The colour red could be used on this DigiPak for (1):

• Grabbing the attention of the audience
• When attempting not to sink into the background
• Using small doses can work better

There is, of course, the credits on the back, along with the song numbers & names. This is needed, as without it, we could not see the track list, nor would it be easy to recognise this as a CD/DigiPak. There is also the Records Companies & Producers, etc, on the back - Eg. Roswell Records & RCA. This is a standard expectation for a DigiPak or CD design, as is the Barcode.

There isn't much Entropy within this DigiPak, however, it wasn't until more recent years that the obsession with seeming hugely different has seemed to appeared, and as this album is nearly 10 years old, they almost certainly weren't focused on appearing completely different to everyone else available.

I like the use of only a small amount of colour in this DigiPak, and also the way they have taken around 1/4 of the back on the left side to put the credits & track list on, I will attempt to use this in my DigiPak if possible.

DigiPak & Advert Research: How I plan to present my research

For my research in DigiPak's and Adverts, I decided, I will attempt several ways to present this. This will include at least one research article just using Blogger & at least one on Prezi. The Blogger Research will be a simple Essay, just writing out ideas, etc. The Prezi Research will involve a more interactive way of looking at it, that way I can point at specifics, etc, using arrows. After creating one of each, I will decide which I prefer for presenting my research and will continue to use that in the rest of my blog.

Music Video & Redundancy/Entropy

Redundancy
Redundancy is the result of high predictability. It is something which his predictable or conventional. An example of a redundant image is a cute dog picture.

Entropy
Entropy is, simple enough, unpredictability. A piece of media is entropic if it contains unpredictable elements.

My Music Video
As my target audience is not mainstreamers, and is towards Rockers and Individualists, I will be allowed to use a more Entropic approach to my own Music Video, however, I can't simply go completely Entropic, as it wouldn't make sense. Everything needs at least a mix of Entropic and Redundant elements. I would lean slightly more on the use of Entropic pieces (the dual camera shots), but will still have Redundant elements (Shots of the band playing somewhere else, having an actual story, etc).

Feedback from my Pitch

Feedback
When it came to comments on suitability for the stated target audience, there were mixed results - some people said it was "suitable" and other said differently. For example, one comment was "I would think 18+ would like this music" which, after something, I agreed, you don't just stop liking music because the band is younger than you, so after taking that into consideration, I decided young adults would also be involved in my target audience. Another comment mentioned that it could be "a bit grim for a young audience" which again, after some consideration, I agreed on, also, thinking to when I was younger, I didn't listen to more indie/rock music, I'd listen to whatever was popular at that time. It was only in my young teens I began listening to rock music. Another comment backs this up with "too morbid for pre-teens?".

When it came to the originality of the idea, nearly every single comment stated that it "sounds good" or "very original idea" and that "splitting the screen in two will be memorable". There are no other negative comments.

The only problems for logistical arrangements would be "what if you don't have the camera for long enough to get to all the different locations?". After thinking on this, I decided I'd take the camera out for Christmas aswell, and do all of the bands filming within the holidays.

All of the feedback on the technical aspects simply mentioned that I'd need some "knowledge of editing, but is very achievable". So I feel its definitely achievable.

All the feedback agreed it was realistic. Comments such as "I think it would work very well" and "Very serious issues, but good idea".

After checking through all my feedback, I found that every single person who saw my presentation answered "Yes" to the question: Overall, does this idea sound exciting and achievable, so there is no problems whatsoever there.

The Pitch

The SJS Band Music Video Pitch on Prezi

Music Videos which have inspired me

These videos include Red Jumpsuit Apparatus - Face Down, Eminem - Space Bound & Linkin Park - Numb. Only two are within my genre. I will explain why they inspired me so much in the idea process of this video at a later date.