Feedback
When it came to comments on suitability for the stated target audience, there were mixed results - some people said it was "suitable" and other said differently. For example, one comment was "I would think 18+ would like this music" which, after something, I agreed, you don't just stop liking music because the band is younger than you, so after taking that into consideration, I decided young adults would also be involved in my target audience. Another comment mentioned that it could be "a bit grim for a young audience" which again, after some consideration, I agreed on, also, thinking to when I was younger, I didn't listen to more indie/rock music, I'd listen to whatever was popular at that time. It was only in my young teens I began listening to rock music. Another comment backs this up with "too morbid for pre-teens?".
When it came to the originality of the idea, nearly every single comment stated that it "sounds good" or "very original idea" and that "splitting the screen in two will be memorable". There are no other negative comments.
The only problems for logistical arrangements would be "what if you don't have the camera for long enough to get to all the different locations?". After thinking on this, I decided I'd take the camera out for Christmas aswell, and do all of the bands filming within the holidays.
All of the feedback on the technical aspects simply mentioned that I'd need some "knowledge of editing, but is very achievable". So I feel its definitely achievable.
All the feedback agreed it was realistic. Comments such as "I think it would work very well" and "Very serious issues, but good idea".
After checking through all my feedback, I found that every single person who saw my presentation answered "Yes" to the question: Overall, does this idea sound exciting and achievable, so there is no problems whatsoever there.
Tuesday, 25 October 2011
Monday, 24 October 2011
Saturday, 1 October 2011
Music Videos which have inspired me
These videos include Red Jumpsuit Apparatus - Face Down, Eminem - Space Bound & Linkin Park - Numb. Only two are within my genre. I will explain why they inspired me so much in the idea process of this video at a later date.
Friday, 30 September 2011
Initial Music Video Analysis
Video being analysed : 50 Cent - Candy Shop
How do the visuals respond to the music?
During my analysis of this music video, I noticed several major things, this included, that during the start, when they heavy bass and beat comes into the song, the cuts are on times to the music. This shows use of synaesthesia, where the sounds have been made visual.
Also, I noticed during the verses, you a majority of what you saw was the women in his 'Candy Shop', but during the Chorus, he is the in most of the shots and the most important figure.
To what extent is there a narrative?
The narrative begins with him driving up to a spooky old mansion (a traditional British horror film setting). He goes into the door, and it turns out to be a brothel of sorts, named the 'Candy Shop'. He goes in, and enjoys himself. He then wakes up outside of a drive through of a 'Candy Shop'. It was all a dream (very cliché & not advised to be used in videos, film or even literature nowadays). This was supposed to be a male fantasy, or, to be exact, 50 Cent's fantasy.
What kind of image is the star presenting?
The image of 50 Cent in this video is very stereotypical for a modern Gangster/Rap Star. For example, he is a stereotypical African American 'gangster', he wears a pimp coat, has a large necklace on an even larger chain and he has lots of tattoos. Also, he uses product placement for his own brand of G-Unit clothing. Also, the Male Gaze is used many times in this video, showing 50 Cent as the strong, dominant male.
What is used and why? (Cinematography, Mise En Scene, Editing)
There are jump cuts in time with the music, which follows with Andrew Goodwin's idea of the music creating the music video, and not the other way around. There are also many reaction shots, to show it's his point of view, and that he is the dominant Alpha in the video. The Male Gaze is used within the video to sexualise the women, and make them more like objects than real people.
They used the English horror idea at the beginning in the Mise-En-Scene to make it seem almost unreal and like a fairytale. Which would be the case for 50 Cent, where this is his fantasy.
Is the video literal, disjunctive or amplifying?
There are mixed parts of each of these in the video. For example, in the lyrics he says "I'm the love doctor" on the scene where he is sat what seems to be a hospital bed, with a Nurse standing over him, touching his chest. However, other than this, there are no literal lyrics. During the last scene, where he wakes up and it's all a dream, it shows an element of disjunctive, as it says nothing of this within the lyrics.
However, mainly, it would show to be an Amplifying video, as there is an extra layer of meaning to the songs, the 'lollipop' is obviously a metaphor for his sexual organ, but you never actually see him letting anyone lick his, or an actual lollipop. Also, the video doesn't actually follow the lyrics as they don't tell a story, they just talk about his sexual prowess, and how much he wants to have sex with the women he is talking about or to.
How do the visuals respond to the music?
During my analysis of this music video, I noticed several major things, this included, that during the start, when they heavy bass and beat comes into the song, the cuts are on times to the music. This shows use of synaesthesia, where the sounds have been made visual.
Also, I noticed during the verses, you a majority of what you saw was the women in his 'Candy Shop', but during the Chorus, he is the in most of the shots and the most important figure.
To what extent is there a narrative?
The narrative begins with him driving up to a spooky old mansion (a traditional British horror film setting). He goes into the door, and it turns out to be a brothel of sorts, named the 'Candy Shop'. He goes in, and enjoys himself. He then wakes up outside of a drive through of a 'Candy Shop'. It was all a dream (very cliché & not advised to be used in videos, film or even literature nowadays). This was supposed to be a male fantasy, or, to be exact, 50 Cent's fantasy.
What kind of image is the star presenting?
The image of 50 Cent in this video is very stereotypical for a modern Gangster/Rap Star. For example, he is a stereotypical African American 'gangster', he wears a pimp coat, has a large necklace on an even larger chain and he has lots of tattoos. Also, he uses product placement for his own brand of G-Unit clothing. Also, the Male Gaze is used many times in this video, showing 50 Cent as the strong, dominant male.
What is used and why? (Cinematography, Mise En Scene, Editing)
There are jump cuts in time with the music, which follows with Andrew Goodwin's idea of the music creating the music video, and not the other way around. There are also many reaction shots, to show it's his point of view, and that he is the dominant Alpha in the video. The Male Gaze is used within the video to sexualise the women, and make them more like objects than real people.
They used the English horror idea at the beginning in the Mise-En-Scene to make it seem almost unreal and like a fairytale. Which would be the case for 50 Cent, where this is his fantasy.
Is the video literal, disjunctive or amplifying?
There are mixed parts of each of these in the video. For example, in the lyrics he says "I'm the love doctor" on the scene where he is sat what seems to be a hospital bed, with a Nurse standing over him, touching his chest. However, other than this, there are no literal lyrics. During the last scene, where he wakes up and it's all a dream, it shows an element of disjunctive, as it says nothing of this within the lyrics.
However, mainly, it would show to be an Amplifying video, as there is an extra layer of meaning to the songs, the 'lollipop' is obviously a metaphor for his sexual organ, but you never actually see him letting anyone lick his, or an actual lollipop. Also, the video doesn't actually follow the lyrics as they don't tell a story, they just talk about his sexual prowess, and how much he wants to have sex with the women he is talking about or to.
Andrew Goodwin's Theory & Music Videos
The Five Key Aspects
Andrew Goodwin believed there was 5 key aspects to music videos. These include:
Synaesthesia
In Andrew Goodwin's case of the Synaesthesia, the first step is to take into account the structure of the song (chorus/verse, etc)
Next, listen to the 'Voice of the Song'. The Artists' voice can instantly form connotations and identify key aspects, not just of the music, but of the person themselves. Roland Barthes theory of the grain can related to this, as he sees the singing voice as an expressive instrument in itself.
Finally, Goodwin points out the artists' mode of address; the artist is the storyteller, the song is the story itself.
Narrative & Performance
When listening to a song, we only seem to get a general idea of what it is about, the rest is formed in our own heads. Goodwin explains to us that music videos should ignore common narrative as it is important in their role of advertisement. Narrative and performances should work hand in hand, as it makes the audience find it easier to watch, and therefoer, easier to lose themselves in. The audience needs to believe this is real.
The Star Image
The Star Image is vital in a music video. Meta narrative which is a big story which describes the development of the star (the artist) over time. It is important in the production process.
Relation of Visuals to Song
There are three ways in which a music video can be made.
The Technical Aspect of the Video
The technical aspects range from camera work & editing, to sounds, Mise-en-scene & special effects. These hold the fabric of the music video together.
Speed, camera movement, editing, cutting & post production are all use of cameras.
Lighting and colouring help set the mood and emphasise key moments in the song.
The Mise-En-Scene needs to look authentic to uphold a decent level of professionalism.
Music video's can also have 'beats' in the video cut in time to the music to hold a level of entertainment.
Andrew Goodwin believed there was 5 key aspects to music videos. These include:
- Synaesthesia
- Narrative & Performance
- The Star Image
- Relation of visuals to song
- The technical aspects of the video
Synaesthesia
In Andrew Goodwin's case of the Synaesthesia, the first step is to take into account the structure of the song (chorus/verse, etc)
Next, listen to the 'Voice of the Song'. The Artists' voice can instantly form connotations and identify key aspects, not just of the music, but of the person themselves. Roland Barthes theory of the grain can related to this, as he sees the singing voice as an expressive instrument in itself.
Finally, Goodwin points out the artists' mode of address; the artist is the storyteller, the song is the story itself.
Narrative & Performance
When listening to a song, we only seem to get a general idea of what it is about, the rest is formed in our own heads. Goodwin explains to us that music videos should ignore common narrative as it is important in their role of advertisement. Narrative and performances should work hand in hand, as it makes the audience find it easier to watch, and therefoer, easier to lose themselves in. The audience needs to believe this is real.
The Star Image
The Star Image is vital in a music video. Meta narrative which is a big story which describes the development of the star (the artist) over time. It is important in the production process.
Relation of Visuals to Song
There are three ways in which a music video can be made.
- Illustrative : The video can use images which completely illustrate the lyrics of the song. An example of this is used in "Busted - What I go to school for" ("I drop the pencil on the floor" and he does so).
- Amplifying : This takes the base 'layer' of the song - the general meaning - and adds new layers on top of it. An example of this is "Red Jumpsuit Apparatus - Face Down".
- Disjunctive : The song meaning is completely ignored and he director can do anything he feels like. This is rare in today's industry. It is hard to pull off well.
The Technical Aspect of the Video
The technical aspects range from camera work & editing, to sounds, Mise-en-scene & special effects. These hold the fabric of the music video together.
Speed, camera movement, editing, cutting & post production are all use of cameras.
Lighting and colouring help set the mood and emphasise key moments in the song.
The Mise-En-Scene needs to look authentic to uphold a decent level of professionalism.
Music video's can also have 'beats' in the video cut in time to the music to hold a level of entertainment.
Thursday, 29 September 2011
Monday, 26 September 2011
Skills Developed During the Busted Video
I felt that during the busted video I have increased a number of skills, these include my ability to lip sink my music to the video I have. I also feel I am able to edit to a better quality, so it seems to flow more fluently than before. Also, during the post production, I realised I could slow down, speed up & a few other things on the videos.
However, after losing several pieces of footage (including the image to the right), I felt that the quality of the video was pretty bad. Due to me not being there the day of filming because of illness, it seems (due to human error) nobody checked they had every piece of footage needed, so I had to improvise with several of my takes. I will have to reflect on this on my actual video. I consider this a 'skill' of sorts, that I have learnt the hard way, to double check footage whilst still on site at the shoot, in case I need to re-shoot shots.
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