Question 4 - How did you use media technologies in the construction and research, planning and evaluation stages?

Media Technologies in the construction & research, planning & evaluation stages on Prezi

Question 3 - What have you learned from your audience feedback?

Question 3 - What have you learned from your audience feedback? on Prezi

Question 2 - How effective is the combination of your main product and ancillary texts?

How effective is the combination of your main product and ancillary texts? on Prezi

Question 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?

The inspiration for my video came from several different other media texts/creations I had viewed and researched into. For example, I used a piece from a different genre of mine as I saw an idea I felt I could use. In the "Eminem - Space Bound" video, I noticed there was a shot where the protagonist (Eminem) would literately split into two on a dual screen, revealing two scenarios, I attempted to create that (however, due to my lack of technical knowledge, I feel it didn't come out nearly as well as I hoped). I also used ideas from "Red Jumpsuit Apparatus - Face Down" & "Linkin Park - Numb" to separate the Band from the Protagonist of the video (Which Eminem's Space Bound Video didn't do). However, instead of completely following the convention (which I found through many rock/indie videos) that the protagonist was a female, I decided to choose a male, and to challenge the ideology that women should be the ones that seem weak in society. The idea that Men could also be considered emotionally 'weak' is an ever emerging ideology, and one that I liked to further. During my audience feedback, nobody commented once on the choice of gender, so either nobody picked up on the idea that it may have been different having a woman playing this, or they felt it was a decent choice. During a group meeting with my focus group, I asked what people felt about the actor, a particular comment was "he fitted the role perfectly".

When creating my video, I didn't want to focus too much on the genre. Walter Jon Williams states that genre labels are only useful as to actually find the audience. Once I had a general idea if I focused too much on making it fit completely to that genre, it could become too redundant to old ideas, etc, and become boring for the audience I was catering to.

I got the idea of having the protagonist alone in the first few shots with a dark background from my own print work earlier in the year, I had several shots with the same actor in a white background, but I felt a black background might be able to add a loneliness to the scene.

I feel that my media piece did look, to some extent like a real indie video however, on reflection there are some small parts which I'd change. I re-evaluated my research (especially on the 'Face Down' video) and I found myself particularly unhappy with the static, still shots of the band, feeling they broke the pace/feel of the video slightly. Also, I feel the dual-shot could have been done better, but that was due to my lack of technical knowledge on how it'd work out, which shows I should have researched it more. I found some people agreed with this view (screenshot to the left). I also felt that the camera quality wasn't high enough for an official music video, but due to obvious budget reasons, I couldn't afford a professional quality camera.

My video used many conventions of the Indie Rock genre and there was nothing huge to break away from the conventions. However, I felt having a slightly darker tone to the end of the video (Whilst open to interpretation, my first thought was to show people that the protagonist did actually die, shown through him fading away in the very last shot to the end). In videos such as 'Face Down' the character walking away from the house in which such bad things happen hints at a happy ending. There was also the point about showing a man to be vulnerable, but I doubt it's exactly shocking to show that any more.

I used a mix of entropic (the split-personality) and redundant (obvious, general band shots) ideas to keep my video a little more exciting for the viewer, but not so strange and crazy that it confused the audience. Steve Neale stated that the audience takes pleasure from genre with uses of 'instances of repetition and difference', therefore too much different or too much repetition would have a bad effect on my text, which is what I wanted to avoid. I asked my audience how they felt about it, and the comment that struck me the most was when somebody identified that there was 'familiar aspects' but it didn't dull it for them. I felt using the split screen and the same person twice in a single shot helped to keep the audience on their toes and make them curious as to what would happen. Nobody seemed to think my text became too similar to other texts.

Finished Music Video

Shot List

Song Part	Shot	Shot Type	What happens in the shot?
Intro : First 15 seconds	One - Seven	Close-up	Close up & Extreme close ups of face, fade out between
Verse 1	Eight, nine, ten	Close up, Match-On-Action	Shots of band. Eight = Lead Singer. Nine = Close up of Guitar Ten = Drums
	Eleven	Mid-Shot	Paul pacing bedroom
	Twelve	Close-up	Bully face, black background
	Thirteen, Fourteen, Fifteen, Sixteen, Seventeen, Eighteen	Close-up, Mid-shot to Close-up	Shots between angry/laughing bullies & increasingly close shots of Paul, closing up to his face
Music louder, closer to chorus	Nineteen	Mid-shot	Paul throws items off of desk in fit of fury
	Twenty, twenty one, twenty two	Close-up & Extreme Close-Up	All three in quick succession, close to Paul's face, showing fury as he does this.
	Twenty three	Mid Close-up	All of the bullies laughing sinisterly into camera lense
Chorus	Twenty four, Twenty Five	Match-On-Action, Close up	24 – match on action closeup of guitar, close-up lead singer
	Twenty Six	Mid-Shot	Paul runs from room, towards stairs, camera is behind him
	Twenty Seven, Twenty Eight	Match-On-Action, Close-up	Drummer playing drums, close up from behind
	Twenty nine, Thirty, Thirty One	Jump-Cuts, Wideshot	Paul running down stairs, three jump cuts
	Thirty two, thirty three, thirty four	Mid-shot, match-on-action, continuity	Paul gets down stairs, opens the door, runs out
	Thirty five - Fourty Two	Long Shot	Paul runs from house, extremly quick editing to Paul running through streets, etc
Chorus ends, Verse 2 begins	Fourty Three	Long Shot	Paul stops, hands against walls, catches breath
	Fourty Four	Close-up, focus change	Paul out of breath, see a group of laughing youths
	Fourty Five, Fourty Six, Fourty Seven, Fourty Eight	Shot-Reverse-Shot, Long-shot	They laugh at him, then leave
	Fourty Nine	Mid-shot	Shot from side of paul, he leaves
	Fifty	Establishing shot	Shot of woods
	Fifty One, Fifty Two, Fifty Three, Fifty Four	Point of view, crabbing shots	Goes between point of view & crabbing shots of Paul walking through woods
	Fifty five	Cutaway	Wide-shot of band
	Fifty Six, Fifty Seven, Fifty Eight	Over-the shoulder & Close-up	Paul looks both ways in woods, one is light, one is dark
	Fifty Nine	'Split-shot'	Camera goes behind, he 'splits' off into both direction. One half goes on way, one goes the other.
	Sixty	'Continued Split-shot' long shot	Camera watches him walk away either way.
	Sixty One	Long-shot	Paul walking from woods, considerably more contrast/darkness in shot.
	Sixty Two – Sixty Five	Mid-Shot, Mid-Close up, Close up, Extreme close up	Jump Cuts closer to Paul, still dark
	Sixty Six	Cut to mid-shot	Paul, normal light
	Sixty Seven-Seventy Five	Mix of shots	Mix of dark/light Paul travelling towards the same cathedral & band shots
Chorus Begins	Seventy Five – One hundred	Mix	Band playing & both Paul's looking at graveyard & church
Chorus Ends, Guitar Solo	Hundred and one	Close-ups	Guitar/Guitar player
Interlude of Song		Close-ups, mid shots,	Pauls looking at gravestones
Ending Chorus Repeats		Close-ups, mid shots, wide shots, long shots	Lots of band shots, both Pauls moving to tree. Sit down either side, both back in the same shot, 'Split-shot' again.
Outro		Close up	Hand falling down, dropping pill bottle,another hand reaching out to grip it.

Exposing only one colour in Video

As with my Digipak, I'd like to use this effect in my video, when using clips of the band, so whilst this quide is for the wrong software, I'm pretty sure it's the same general idea for Adobe Premiere. I will test this at a later date.

http://www.wonderhowto.com/how-to-expose-only-one-color-film-footage-final-cut-pro-362313/